Product Marketing Specialist
Product Marketing specialists are responsible to develop and implement marketing material for specific products or lines. This includes develop brochures, white papers, videos, webcasts, customer success stories and attend conferences.
Product Marketing specialists are involved during the launch of a new product, and subsequently investigate customer satisfaction’s level, carry out interviews, identify problems and provide insights about customers’ experience.
Professionals in this role often manage social media, creating new content and driving engagement such as Facebook or YouTube.