Marketing Specialists plan and implement projects related to marketing, with the goal to create awareness of the Company and its products.
A Marketing specialist can be involved in a variety of activities such as create marketing campaigns, direct marketing, web marketing and event planning. Depending on the level of experience he/she would manage a budget and handle the relationship with a vendor of marketing activities.
Marketing specialists work closely with Sales, as both functions share the final goal to increase demand for the Company’s products and services.
Areas of expertise of this role include market research and web marketing.