Digital Marketing Specialist
Digital Marketing specialists support the Marketing and Sales departments to develop creative and engaging social media content.
Responsibilities include manage and update content on all company websites; create campaigns on different platforms such as Facebook, LinkedIn, YouTube, Google AdWords; implement search engine optimisation (SEO) in order to drive traffic to the website; implement email marketing.
Digital Marketing specialists must be able to analyse social media metrics and uncover insights on platforms such as Google Analytics.
Google AdWords and Google Analytics qualifications are often required in this role.